Every retailer envisions the ideal shopping experience to end with customer satisfaction. The picture painted is of a smiling customer entering the store, browsing and selecting products, making the payment, and checking out delighted with the purchase. However, this experience is often plagued with crowded stores, stockouts, inadequate or absent store associates, and perpetually long […]

At the end of 2020, we’ve learned that the most important thing retailers need to acquire is digital transformation. This requirement made retailers take quick actions to adapt to the changing environment in these challenging times. In today’s new retail reality, multiple delivery and fulfillment options have become valuable assets for retailers and consumers alike. […]

If you have ever made a purchase after browsing on your smartphone only to learn that the store you are standing in does not stock that item, you will relate to how frustrating a non-omnichannel retail experience can be In 2019, while 73% of customers use multiple channels during their shopping journey, only 7% shopped […]

Industry leaders state that currently an impressive 86% of retail sales in the US take place in brick and mortar store (1). The consumer of 2019 is more technologically enabled than ever before. 53 % of these sales are digitally influenced (1). This means that the average consumer is shopping with mobile device in hand. […]